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Two rising, women entrepreneurs — Jena Holliday and Kalilah Wright — have found their voice and are using it to spread Black joy, solidify Black representation in retail and shine a spotlight on what success looks like. With the help of Target, Holliday and Wright’s stories are being told via the retailer’s Black History Month campaign, celebrating the creators building Black economic vitality and leaving a strong legacy for future generations.

With just a bit of faith, illustrator and author Jena Holliday walked away from her mainstream marketing job to embrace her passion for art. What started as a hobby eventually evolved into a full-time commitment of spreading kindness and hope through her drawings depicting Black women. That commitment blossomed into a blog, aptly named Spoonful of Faith, and has thus become not only a successful business but a cultural beacon.

“Authenticity is the most valuable quality to me,” said Holliday. “Portraying Black women as raw and honest is what I know how to do, and I feel it shows other aspiring creators to lean into who they uniquely are. We are all unique and not meant to be like everyone else.” Holliday’s parents taught her that from a young age, which she feels freed her creative spirit and drives her to positively impact the Black community.

Holliday wants her journey and her illustrations to motivate others, especially young Black women, to face fear and find their voice. “Your voice matters, your culture matters, your background and experience matter,” she said. “You matter because you are here.”

Her business, started in 2014, took time to emerge into what it is today. For those looking to emulate Holliday’s journey, her sage advice satisfies both the emotional and professional ambition it requires to take that leap of faith and start paving a new path.

Unafraid to use her words to send a message, activist and apparel designer Kalilah Wright bottles authentic and unapologetic phrases about being Black in every clear canister from her company Mess in a Bottle. Printed proudly across the front of her tops, declarations like, “A Black Woman Created This” and “There Are Those Who Will Change History, And Those Who Will Be Sad They Didn’t Try” give a voice to the voiceless and allow people to express themselves without having to say anything at all.

“My messages are about love, life, career and current events — they are depictions of my life and things going on around me as a Black woman in the Black community,” said Wright. “I want people to be able to walk past each other and stand in solidarity with each other, that’s why I chose apparel.”

Like her clothing, Wright offers no-nonsense insight for others striving for Black success.

Holliday and Wright credit much of their success to strong Black female mentorship. With guidance and support, Black voices can rise up. Both Holliday, a middle child of seven with four sisters plus a mom always telling her to “go for it” and Wright, mentored by savvy businesswoman Cici Gunn, understand that being part of Target’s Black History Month gives them the opportunity to uplift other Black women.

Holliday and Wright are two examples of the many success stories of Black entrepreneurs and products Target is highlighting during Black History Month and all year round. Visit Target’s Black Beyond Measure Shop for more information.